copy paste
exhibition design
culture design
Adam Sessler. Stav Peretz
Category
Course
Guided by
collaboration with koren goldin
2024
THE BRAND
This project was designed as part of the senior exhibition design course at the school of design and innovation. the main theme of the exhibition was "copy paste".
the story
Copy and paste refers to duplicating information, ideas or elements from one context and placing them in another context. Through repeated copying, this process distorts information and draws inspiration from the 'broken telephone' metaphor and the Mandela effect, where the collective memory remembers events that never actually happened. (or is it?)
The design concept revolves around the hypothesis of the existence of parallel universes. This is reflected in a typographic distortion where fonts go from legibility to abstraction, symbolizing how social intuition fills in the gaps and the three-dimensional text hints at the potential existence of parallel universes.
