vesre
brand identity. space design. art direction
brand in a box
Golan Levi. Tomer Arbel
Category
Course
Guided by
collaboration with koren goldin
2024
THE BRAND
Verse is a subsidiary brand of Vans. It is a pop-up complex located at the Habima Square, Tel Aviv. The space designed for an experience as the launch of Vans' new product - the first hybrid collection.
the story
In the world we live in there are things that exist in the physical world and there are things that exist in the virtual world, But what if we could combine the two?
The Out Loud collection represents the brand's first hybrid collection, merging physical and virtual products. This experience allows customers to design their own items, with selected designs displayed for sale in the pop-up store.
The name, Verse represents the many versions that the new product allows to create. The outdoor space contains a skatepark corresponding to Vans' target audience, a DJ stage and bars.
The interior design is divided into 2 floors, one includes the product collection and the other serves as a gallery showing the materials available for custom design.
The interior and exterior design combines concrete and metal materials, reflecting the skatepark culture.
values
young. creative. prominent. authentic
