wewine
brand identity. art direction
branding
Nadav Shtreimer. Tomer Arbel
Category
Course
Guided by
2024
THE BRAND
WeWine is a wine brand that embodies the values of cheerfulness and family tradition, designed especially for young people who want to preserve the heritage.
the story
The project was developed as part of a branding and brand values course, where each participant received a random object. I received a Star of David necklace that had been given to a friend by her grandmother for her Bat Mitzvah.
Her story inspired me to think of a family wine brand that is passed down through generations to preserve the family tradition.
The branding language is inspired by the rich history of winemaking in various regions of the Land of Israel.
The combination of Serif and Sans Serif fonts intended to symbolize the connection between generations, while the color palette reflects a modern adaptation of traditional wine hues, appealing to a younger audience.
values
young. tradition. cheerful
