xthree
the story
Imagine go into a store, choose the ingredients for
your meal, mix them, grab and go. Simple, isn't it?
Xthree is your new go-to experience for quick and healthy meal. It offers a customizable meal experience divided into three self-assembled parts: a costume-made salad, a fruit smoothie and a healthy popsicle.
The name, copywriting and new brand identity are based on three step process.
To the green color associated with the existing brand the orange color was added to emphasize the efficiency and speed of the meal assembly process.
values
young. fast. trailblazer
brand identity. space design. art direction
from labe 2 table
Eti Dentes. Yarden Amsalem
Category
Course
Guided by
collaboration with koren goldin
2024
THE BRAND
Xthree is a subsidiary of Humanrace by Pharrel based on wellbeing and simplicity. Xthree is a brand that focuses on health and purity. Located in Habima Square, Tel Aviv.
